Executive Summary
Total Website Visits
4,287
↑ 23% vs last month
Leads Generated
47
↑ 18% vs last month
Cost Per Lead
$24.50
↓ 12% vs last month
Total Ad Spend
$1,152
On budget
SEO Performance
2,814
Organic Visits
42
Keywords Ranked
18
Top 10 Rankings
Top Ranking Keywords
Paid Ads Performance
28,450
Impressions
1,473
Clicks
5.2%
CTR
Campaign Performance
Drowning in Receipts?
Pain Point Ad
12.4K
Reach
6.1%
CTR
$0.72
CPC
19
Leads
Focus on Growth
Benefit Ad
9.8K
Reach
4.8%
CTR
$0.85
CPC
14
Leads
Join 127+ Businesses
Social Proof Ad
6.2K
Reach
4.2%
CTR
$0.91
CPC
14
Leads
Content Performance
| Page | Views | Avg. Time | Bounce Rate | Conversions |
|---|---|---|---|---|
|
Homepage / |
1,847 | 2:34 | 42% | 18 |
|
Construction Bookkeeping /services/construction-bookkeeping |
892 | 3:12 | 38% | 12 |
|
5 Signs You Need a Bookkeeper /blog/signs-contractor-needs-bookkeeping |
634 | 4:45 | 28% | 8 |
|
Pricing /pricing |
521 | 1:58 | 52% | 9 |
AI Recommendations
Scale "Drowning in Receipts" Ad
This ad has the highest CTR (6.1%) and lowest CPC. Recommend increasing daily budget from $10 to $25.
Target "quickbooks setup" keyword
Currently ranking #12. Create dedicated landing page and 2 supporting blog posts to push into top 10.
Reduce Pricing Page Bounce Rate
52% bounce rate is high. Add social proof, FAQ section, and a "not sure which plan?" CTA.